
Welcome to Fresh Product Tuesday! This week, we’re pointing and shooting with the rugged Olympus TOUGH camera.
Whether you’re planning the vacation of a lifetime or just want to snap those can’t miss family moments by the pool, Olympus’ newest Tough camera is durable enough to handle whatever you can dish out, and smart enough to take incredible pictures while you're doing it. Although it looks and acts like an everyday touchscreen camera, it is waterproof, freezeproof, shockproof and packed with amazing technology.
Just imagine capturing the beautiful underwater scenes and aquatic life while swimming with the stingrays in Grand Cayman, snapping photos of your triumphant arrival to dusk-lit peaks while trekking the Machu Picchu, or recording your ride down the white water rapids of the Colorado River in dazzling photographs or videos. The perfect camera for adventure seekers, the Olympus Tough records the location, direction, depth and altitude as each image is taken. This information is stored within each picture's digital file so you can easily trace your shooting locations once you're back at home.
Whether it's the town pool or a tropical reef, the automatic underwater white balance feature optimizes white balance settings to deliver Cousteau-like shots of life beneath the waves. Tracking technology on the Olympus TOUGH locks your subject in focus and continuously adjusts focus and brightness whether you or your subject is moving, so it is perfect for unpredictable situations like photographing water skiers on a lake, tropical fish while snorkeling or children at play in the backyard. There are even two newly designed "Pet Modes" for animal lovers, offering the ability to recognize the faces of a variety of breeds of both cats and dogs.
The Olympus TOUGH can withstand a six foot drop thanks to shock-absorbing technology designed to minimize the impact on the lens and circuitry and resist up to 220 pounds of crushing pressure. This vacation-ready digital camera can take a beating and keep up with just about any active lifestyle. There's no need to think twice about bringing it along on a mountaineering trek or letting the kids take a few pictures at a picnic. Because it’s airtight construction is impervious to dust, dirt and other particles, the sturdy Olympus TOUGH is an ideal companion for outdoor expeditions. When the camera gets dirty, simply rinse it off.
Capture those can’t be missed scenes above and below the surface with the Olympus TOUGH camera.